Education

How do FMCG companies profit from Sustainability? What does the new carbon economy mean for our business?

How do we avoid greenwashing and market our Sustainability initiatives in credible ways? How does our communication need to change for different audiences, including retailers, shoppers, consumers and community?

The FMCG Sustainability Institute offers answers: industry leadership through Sustainability training and events, with internationally recognized thought leaders and speakers addressing industry issues.

We also tailor programs for individual companies and their specific needs, focused on best practice knowledge and practical, applicable approaches to Sustainability-based change in the FMCG environment.

We are positive, pragmatic, and future-focused. We recognize that Sustainability is a journey for everyone and education is the key to change.

We launch our industry-wide education program in 2009. In the meantime, we offer the following Sustainability training programs for individual Retail and FMCG companies:

Sustainability Programs

Understanding Sustainability - establishing a common language
Developing your Sustainability business case
Sustainability – tactics and strategy
Organisational sustainability - from why? to how!
Green office
Creativity and Innovation through Sustainability
Sustainable culture change
Sustainable supply chain and procurement
Individually tailored programs specific to company needs

Sustainability-based Marketing Programs

Getting started: value-based Sustainability market research
Principles of credible Sustainability Marketing (as opposed to ‘Greenwashing’)
Building Sustainability into brand plans
Building Sustainability into category plans
Building Sustainability into channel strategies
Sustainability Marketing to Retailers
Sustainability Marketing to Shoppers
Sustainability Marketing to Consumers
Sustainability and the new product development process
Internal Sustainability Marketing: getting everyone on board
Sustainability Marketing to Stakeholders & Community
Considerations for Activation in trade, in store / channel and across category / portfolio
Individually tailored programs specific to company needs